Branding is not about what something says or what it means, but how it makes us feel. Votes: 3
Martin Lindstrom'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists. Votes: 3
Guy KawasakiThe first lesson of branding: memorability. It's very difficult buying something you can't remember. Votes: 1
John HegartyPersonal branding is about figuring who you are and what turns you on and then monetising it Votes: 1
Kelly CutroneNationalism as we know it, is the result of a form of state-sponsored branding. Votes: 0
Bryant McGillNationalism as we know it, is the result of a form of state-sponsored branding. Votes: 0
Bryant H. McGillIt helps to look at branding as a challenge that entrepreneurs spend years perfecting. Votes: 0
Ryan HolmesFeminism doesn't need re-branding. It names a problem and it is an uncomfortable truth for many Votes: 0
Caroline Criado-PerezBrands and branding are the most significant gifts that commerce has ever made to popular culture. Votes: 0
Wally OlinsPersonal branding is one thing that you just can't do well on your own. You are too close to it, Votes: 0
Gina BianchiniA lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do. Votes: 0
Lauren ConradYahoo! is the only company with both scale and leadership in branded and search advertising. Votes: 1 Terry Semel
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands. Votes: 1 Nirmalya Kumar
I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands. Votes: 1 David Guetta
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line. Votes: 1 Graydon Carter
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights. Votes: 1 Marcia Angell
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone. Votes: 2 John Battelle
Truth is a point of view, but authenticity can't be faked. Votes: 3 Peter Guber
The most dangerous thing for a branded product is low interest. Votes: 2 Dietrich Mateschitz