There are many things that you can't measure. But the great fun of what I do for a living is figuring out ways to measure things that people previously considered intangible.
In fact men will fight for a superstition quite as quickly as for a living truth - often more so, since a superstition is so intangible you cannot get at it to refute it, but truth is a point of view, and so is changeable.
Many admire, few know.
Things don't matter, people do