Our message to the
is simple and
We've bad it with mmby-pamby, blue sky advertising.
From now on. National doesn 't pussyfwt. H•Vre
going to take on the rest of the semiconductor industry
and let the chips fall where they may,
We're the secund lalgest manufactuler in just
about every prcÆuct category and we're going to let
everyone know it.
a]sn going tn introduce, some new products
that will the competition right on their profit
There also a few things we're no! going to do.
We're not gung to make a lot of products nr)hody
needs. That's Signetie:• job.
WC'rc not going 10 introduce a new, hot-shot device
that isn't even off the drawing board yet. Fairchild is
much bcttcrat it anyway.
We're not going to promise a shipment for
that we couldn't possibly deliver before
Christmas. That's 'ITS game.
And, we're not going to sit around on oor ingots
waiting for the second source business. Motorola's
CDrnercd the markel On that one.
In short,we're going to be damned hard to
You know where nice guys finish.
National Semiconductor Corporation
2900 Semiconductor Drive, SanE3 Clara, Calif- 95051
Phone (408) 732-5000/TW.x (910) &39-9240