The future of marketing belongs to honest information, accurate data and clear claims based on truth.
We've got to use every piece of data and piece of information, and hopefully that will help us be accurate with our player evaluation. For us, that's our life blood.
Big data is mostly about taking numbers and using those numbers to make predictions about the future. The bigger the data set you have, the more accurate the predictions about the future will be.
Economics pretends to be a science. Its practitioners fill blackboards with equations and clog computers with data. But it is really a faith, or more accurately a set of overlapping and squabbling faiths, each with its own doctrines.
A painstaking course in qualitative and quantitative analysis by John Wing gave me an appreciation of the need for, and beauty of, accurate measurement.
Paul D. Boyer
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.