Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch. Votes: 1Jonathan Zittrain
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry. Votes: 1Randy Falco
You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. Votes: 1Edgar Bronfman, Jr.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. Votes: 1Douglas Rushkoff