Trust is a good business practice.
Intuition is educated by experience and employed by curiosity.
Anything a customer can do for themselves is where service stops and relevance begins.
In the marketplace, small businesses are the face and voice of humanity, which provides them with a great advantage in the Age of the Customer.
Even if your company's financial condition can withstand the inefficiency of quality service, your brand likely won't.
Every interaction in the marketplace produces some kind of evaluation or appraisal opportunity that can be conveyed to others by the person on the receiving end of the interaction.
How are you managing the velocity of change?