Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Votes: 20
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' Votes: 0
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' Votes: 0
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well. Votes: 0
Plan the sale when you plan the ad Votes: 0
What helps people, helps business. Votes: 0