My whole purpose of being a musician is to not follow the rules, so if I set rules for myself, I've already failed.
I always put my identity at the forefront of my music.
I come from both sides of the spectrum: I grew up listening to hip-hop and R&B then learned how to make a track by tapping a bowl with a fork. I'm trying to compress all of my experiences all of the time.
There's top 40 R&B/hip-hop, which is probably sexy but you wouldn't listen to it for a musical awakening.
It's better to look for the people that look like you and do something with them, create something new - the mainstream isn't that special anyways.
It's always my goal to be more mature-sounding, more convincing, but also more experimental, and more challenging for myself. If it's not a little bit harder every time I make a new track, then I'm being lazy.