One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system. Votes: 1
B2B does not mean boring marketing. Votes: 0
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. Votes: 0
Marketing has always been about the same thing - who your customers are and where they are. Votes: 4 Noah Kagan
Sólo hay dos funciones básicas en los negocios, el marketing y la innovación. Votes: 3 Peter Drucker