I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
There were IBM logos designed for the film, and there were IBM design consultants working with Kubrick on the layout of the controls and computer screens.
Design your future. Start with a logo.
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
Gutes Design ist für die Ewigkeit.
The details are not the details. They make the design.