Digital Stats
The dlgltal landscape will evolve again in 2014, so to make
It that little easier to navigate, Bell PottlngerWlred has
collated the top things to consider from across the PR,
digital and content marketing Industries.
Bell
Pottinger
BUILD IT
OR
BUY IT/
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In 2013, 55% of marketers
increased digital
marketing budgets
2014
"2014 is all about
going beyond
experimenting, to
full content
marketing
integration and
excutions."
"In 2014, branded content marketing will be
everywhere. I believe that in 2014 you'll see
a number of larger brands actually buy
media companies in a 'build it or buy it'
scenario for content marketing."
Joe Pulizzir Founder of
Content Marketing Institute
2013
2014
510/0
In 2013 38% of B2B marketers were using infographics
compared with a predicted 51% in 2014, making them the
largest growing content marketing tactic.
Chase McMichael, CEO,
InfiniGraph, Inc.
87%of connected
devices sold will be
smartphones and
tablets in 2014.
8700
Mobile local search volume will exceed
desktop local searches by a third by 2016.
E 54.1 bn
in 201/
IJK online retail sales will grow by 10% a
year to reach a total €54.7 bn in 2017.
2014
11
Using new mediums like video to
engage target markets and sharing
content via social media using OPM
(other people's money) will drive
awareness for brands and put them
ahead of their competitors in 2014!
Jeffrey Hayzlett, author of
The Mirror Test and
Running the Gauntlet
72% of online advertisers
plan to increase thier PPC
budget in 2014.
the brand or business
featured on press releases
Mobile web browsing is
expected to grow by a
half in 2014.
Mobile advertising is
projected to increase
by 64% in 2014.
60
Nearly half of business leaders said they
plan to increase their social media
budgets in 2014.
2015
million users
77
The number of social network users will increase by
26% by 2015; rising from 1,733 million to 2,177 million.
Two thirds of the worlds data will be
video by 2017, with 1.5 billion expected
online video users by 2016
86% of brands plan to
add video to their sites,
making it a higher
priority than some
social media sites.
73% of B2B content marketers
are producing more content
than they did one year ago.
upon recieving them
Bell
Pottinger
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Sources:
www.cisco.com
www.contentmarketinginstltute.com
www.forbes.com
www.forrester.com
wired@bell-pottinger.com
www.internetretailing.net
www.mashable.com
www.mynewsdesk.com
www.ppchero.com
20 7861 3800
www.searchenginejournal.com
www.slldeshare.net
www.socialmediaexaminer.com
www.statista.com
www.the7thchamber.com
dougleschan.com