The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.
Evolutionary psychologists suggest that humans experienced evolutionary benefits from brain developments that included aversion to loss and risk and from instincts for cooperation that helped strengthen communities.
If we could be freed from our aversion to loss, our whole outlook on risk would change.
In contrast to the speculators preoccupation with rapid gain, value investors demonstrate their risk aversion by striving to avoid loss.
If we can embrace the adventure and risk and equip our churches to lay down their lives and abandon their inherent loss-aversion, who knows what innovation, what freshness, what new insights from the Spirit will emerge.
I've always had an aversion to looking sexy, but I've grown out of it.
A veces, la indiferencia y la frialdad hacen más daño que la aversión declarada
J. K. Rowling
Success consists of going from failure to failure without loss of enthusiasm.