Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.
My books didn't fit a marketing niche.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Marketing has always been about the same thing - who your customers are and where they are.
Broadcasting is definitely in my cards for the future, and I'm determined to work hard at it - to perfect it and create my style and niche.