When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Customer is king. I am his treasurer.
Positive thinking will let you do everything better than negative thinking will.
Service ist kein Selbstzweck.
Service to society is the rent we pay for living on this planet.