ROCK SOCIAL MEDIA IN
30 MINUTES A DAY
HOW THE RIGHT PLAN AND AUTOMATION CAN
SAVE YOU TIME AND MAKE YOU MORE EFFECTIVE.
The number of social channels a
marketer has to worry about has
skyrocketed in the last few years.
Where once a marketer could focus
on just one or two primary channels,
they are now faced with dozens.
Many marketers feel overwhelmed
by the sheer numbers. So how can
the modern marketer run a top notch
social program and still keep their
sanity? Let's take a look!
The combined user base of these
social channels is more than
the entire human population!
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Just a few of the social networks added in the last 10 years
WHY DO SO MAW MARKETERS STRUGGLE?
Many marketers waste time with no defined strategy
HOW CAN SOCIAL BE MORE MANAGEABLE?
A well designed and consistently executed plan saves time
Let's take a look at a streamlined approach to your management of six of the major social networks, Your channel mix may vary
from those covered below, you should still identify 2-3 daily activities for your networks and give yourself a time limit for each.
Take a few minutes
nce or twice a day to
respond to any tweets
that may have been
directed your way,
tweets for the next
week to promote any
recent content or
TIP schedule out
your tweets from your automation solution to
see all of your scheduled tweets in one place.
Take a few
minutes to share the
content of others
in your industry to
help build relationships.
G AUTOMATION TIP save time by
automatically having your prospects' social
RESPOND TO COMMENTS & ENGAGE
Respond to any comments on your wall or on your content.
Spend a few minutes liking the content of your partners,
clients, and thought leaders in your industry%
data imported into their lead profiles.
PROMOTE & SHARE CONTENT AND IMAGES
Promote your recent content on your page, Highly visual
content like videos and graphics will perform the best.
Also share some behind the scenes photos of your staff.
Share your more
and notable news
on your company
Share your content
in related LinkedIn
groups and engage
in any notable
•ÄAIJTOMATION TIP Use marketing
automation to make social posts to multiple
outlets, all from within the same interface.
Ask questions on
your page and in
relevant groups to
start discussions of
PIN ANY RECENT INTERNAL/EXTERNAL CONTENT
Take a moment to pin any recent visual content. This
can include blog images, infographics, or staff photos.
Also pin any relevant external content you have found.
ENGAGE WITH YOUR RECENT PINNERS
Get social with the people that have pinned your content,
Return the favor, comment, or thank them, Saying thanks
on a new social channel can be extra engaging.
0 AUTOMATION TIP Gauge prospect
interest in your content by seeing who clicks
on links shared on your social sites.
SHARE ANY RECENT CONTENT TO YOUR CIRCLES
Share your recent content on your page and use your
circles to segment out only the most relevant audience,
Google+ is a great forum for longer posts like articles.
ASK QUESTIONS & START CONVERSATIONS
Your audience on Google+ is receptive to longer form
content like engaging questions and discussions, Try to
facilitate a conversation between your followers.
Take your fans
behind the scenes
with pictures of
your staff, events,
and office space.
channels by sharing
pictures of a recent
gor more information on how to improve your marketing, visit
relevant quotes in a