How a Vision-Based Framework Works
The reason we exist
Core Purpose
This is how we want to contribute to the world
professionally, and how we want to make our
living, We will forever pursue this purpose,
though it can never be fully achieved.
How we accomplish our purpose
Strategic Vision
How best to execute our core
purpose (based on Our abilities
& market conditÉ)ns) over the
next 10yrs.
BHAG
Our big. hairy, audacious goal; it
is an easily measureable
representation of whether we are
achieving our Strategic
and are held accountable for results
Core Values
The near-term methodology we pursue
Strategic Initiatives
Key items we want to accomplish the
next 12-24 months in order to see our
strategic vision realized, and give us the
best chance to hit our BHAG.
Tactics
Everything anyone in the
company works on should
be easily mappable to 14
strategic initiative
The intrinsic values we believe in ahead Of financial or
strategic success. They are the framework by which we make
decisions, hire/evaluate/promote people. and create culture.
The architecture behind our decisions, infusing all of our efforts
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