Never write an advertisement which
you wouldn't want your family to read.
You wouldn't tell lies to your own wife.
Don't tell them to mine.
DAVID OGILVY
Founder, Ogilvy
How do you help reduce
the CO: emissions in an
industry that shoots
more than 12.000
TV commercials
a yeear?
coz
FILM
The w
first initi
to calculate
reduce C02 in
TV commercial
C02
brain
I am the right brain.
•am Ovativity. A free spirit. I am passion.
Yearning. Sensuality. I am the sound of lynringlaughter.
lanvtaste. Thegeel!ng of sand beneath bale feet.
I am movement. Vivid colors.
I am the urge to paint on an empty canvas.
I bouildlbs.s imagination. Art. Poetry. I sense. Heel.
I am everything I "'anten to be.
Left
brain
ani the left brain.
- -l am a scientist. A mathematician.
Ilose the familiar. I categorize. lam accurate. Linear.
Analytical. Strategic. I am practical.
Always in con (ml. A master of words and language.
"Realistic. I calculate equations and play with numbers:
I am onler. I am logic.
I know exactly who I am.
WE ARE
DESIGNERS.
WE ARE NOT
GODS.
A MESSAGE FOR THOSE WHO THINKS THAT
WE HAVE 1 OOOS OF IDEAS FOR YOUR BRAND.
WE HAVE LIMITATIONS, WE ARE CREATIVE,
WE ARE HUMANS, BUT WE ARE NOT GODS