Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Votes: 1
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies. Votes: 1
The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted. Votes: 1
Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. Votes: 1
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. Votes: 1
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. Votes: 0
Advertising is the art of convincing people to spend money they don't have for something they don't need. Votes: 9 Will Rogers
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Votes: 6 Sun Tzu