What really decides consumers to buy or not to buy is the content of your advertising, not its form. Votes: 11
I do not regard advertising as entertainment or an art form, but as a medium of information. Votes: 6
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. Votes: 0
The advertisers who believe in the selling power of jingles have never had to sell anything. Votes: 0
Leaders grasp nettles. Votes: 0
Play to win, but enjoy the fun. Votes: 0
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. Votes: 0
The best idea is the simplest. Votes: 0
Big ideas are usually simple ideas. Votes: 0
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising Votes: 0
Don't hire a dog, then bark yourself Votes: 0
It follows that unless your headline sells your product, you have wasted 90 percent of your money... Votes: 0
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. Votes: 0
Compete with the immortals Votes: 0
Consumers don't think how they feel. They don't say what they think and they don't do what they say. Votes: 0
Write the way you talk. Naturally. Votes: 0
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. Votes: 0
It's not creative unless it sells. Votes: 0
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. Votes: 0
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? Votes: 0
People who think well, write well Votes: 0