I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. Votes: 6
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. Votes: 6
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. Votes: 4
It never ceases to amaze me what it takes to develop and bring to mass production a product. Votes: 0
Simplicity is somehow essentially describing the purpose and place of an object and product. Votes: 0
When something exceeds your ability to understand how it works, it sort of becomes magical. Votes: 0
It's very easy to make something that is new. So we are trying to make things that are better. Votes: 0
The word design is everything and nothing. The design and the product itself are inseparable. Votes: 0
Very often design is the most immediate way of defining what products become in people's minds. Votes: 0
Design is a word that's come to mean so much that it's also a word that has come to mean nothing. Votes: 0
The quest for simplicity has to pervade every part of the process. It really is fundamental. Votes: 0
Simplicity is really hard. Votes: 0