•tive idea.
ten rhetorical
concepts that will
make your ideas
more distintive,
innovative, and
effective.
Ancient philosophers of communication used these rhetorica
devices to improve their public speaking abilities and their ability to
persuade audiences. But within these concepts •es an even greater
hidden potential: the ability to be more creative. Master these ten
concepts and you may just find yourself coming up with amazing
new ideas to improve your hobbies, improve your workplace,
change your life, and better the world.
TheVisualCommunicationGuy.com 2014
03
Present your idea at the
opportune moment. Good ideas
become amazing ideas when
they are presented to the right
people at the right time in the
right place.
be (ogical
0 03
Make sure that your idea makes
sense. Be clear about the way
it is constructed, organized,
and communicated. Creative
ideas without a logical premise
become crazy ideas.
be
R 03
Know your audience and know how
you need to make them feel. People
respond to visceral, emotional
appeals, so understand what
makes them nervous, happy, angry,
passionate, or envious.
be cre!ikble
06
Make sure you are believable to
your audience. Establish a strong
reputation and use that reputation
to make your idea sound possible,
exciting, and worthwhile.
be par!digputic
Understand the field of knowledge—
the paradigm—in which your idea
has been generated inside and out.
Imitate and recognize what has
come before and build new ideas
out of the old. In other words, take
accepted ideas and make them
betten
be invent!e
Invent your idea by doing
due diligence. Great
{ideas rarely come from
thin air—they come from
comparisons, from failures,
from trial and error. Know
how creative your idea is by
knowing what it is not.
bepræani4el
Construct your idea in a logical
order. Arrange it and rework
it until the most powerful and
important part is obvious and
memorable.
be
Make your idea unique by adding
style, with personality and
character in it. Turn your idea
into a storytelling opportunity
and use metaphors, the five
senses, and other colorful
phrases to enhance your idea's
potential influence and reach.
be aware
Know all the influences,
nuances, and consequenes of
your idea. Be prepared to be
asked any question about it.
Store in your memory all of
the potentials of your idea.
be tlorough
Deliver your idea with attention to
every detail. Make it professional,
dynamic, and without flaws.
designtaxi.com