"We have to arm ourselves with data, research, design
patterns, and a clear understanding of our users and
our content so our decisions are not made out of fear
but out of real, actionable information. Although our
clients may not have articulated reasons for why they
want what they want, it is our responsibility to to have
an ironclad rationale to support our design decisions."
- Debra Levin Gelman
inspireUX
inspireux.com