Environmental quality was drastically improved while economic activity grew by the simple expedient of removing lead from gasoline - which prevented it from entering the environment.
Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
Activities that seem to represent choices are often inert reproductions of accepted practice.
Keep close to Nature's heart... and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean.