Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
Football, that's just athletics. But in the business world - doing everything - people are competing. So you need good work ethics, and I think it helped me to develop good work ethics, being in a small town.
I have not failed. I've just found 10,000 ways that won't work.
Thomas A. Edison
In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so.
The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all directions.