I don't really follow market research. In the end, I respond to my own instincts. Votes: 6
Anna WintourI love market research because you really have an idea of what your consumers are looking for. Votes: 6
Aerin LauderIt is the new and different that is always most vulnerable to market research. Votes: 5
Malcolm GladwellRunning a company on market research is like driving while looking in the rear-view mirror. Votes: 4
Anita RoddickDo your own market research; ask your last ten customers exactly why they bought from you. Votes: 4
Brian TracyWe don't believe in market research for a new product unknown to the public. So we never do any. Votes: 4
Akio MoritaDid Alexander Graham Bell do any market research before he invented the telephone? Votes: 3
Walter Isaacson