THE 36 RULES OF
3.EVERYONE SAYS
1. IF ALL you DO IS RESPOND TO COMPLAINTS,
THAT'S ALL PEOPLE WILL SEND YOU.
THEY DON'T WANT
Would an
ACTUAL
upt
TO BE MARKETED TO.
person talk
that way
REALLY, THEY JUST DON'T WANT
7. as
B. TO BE CLEVER.
BE ctEYER.
WRI E
10.
nor A
onE-TlmE
BACK.
srunT.
PEOPLE
12. Net everything
11. SOLVE PROBLEMS
WOULD
AN INFLUENCER.
will work
FOR PEOPLE WHO
EMBRACE
TALK ABOUT you,
THAT'! FINE.
NEGATIVE
TALK TO
EVEN IF THEY DON'T
CONTENT
15. If fans distribute your content
PConuahL
ADDRESS you.
ABOUT
without your permission,
YOUR EFAND
OFFfRTOHflP
UPDATE
DRIVE PEOPLE [O
YOUR
THAN
YOUR PAGE
SITE
Don't make
OR Decele IT.
people do
o
sta.:
punp aut
20.
FACEBOOK'S.
X. Y. then Z.
BECOME
Optimi•yc cantenL
22. Desktop is
21. SOCIAL DOESn'T
BFFS
EHIST In R VACUUm.
conquered territory.
WITH X.
MAKE TRADITIOnnL mEDIA
MOBILE
with pour
24. PEOPLE FIGHT FOR THEIR PRIVACY.
gno SOCIAL WORK TOGETHER.
FACEBOOK
REPS.
IF you
25. THE ONLY WAY TO
— IS THE —
27. DON'T USE ADS TO PROP
DON'TS
SCALE WORD OF MOUTH:
FINANCIALS
BATTLEFIELD.
UP BORING CONTENT.
INDIVIDUALS,
RESULTS.
DPAID«
USE ADS TO
YOU
CONTENT
I PIAN
WASTED
ACCELERATE
ENCGuqÆCéS
ADVERTISING.
YOUR
GROUPS
SUCCESSFUL
MONEY.
FORM,
CONTENT.
Peorle they
IF YOU'RE SOCIAL MEDIA.
32.
30. CONTESTS ANO
IT'S BECAUSE YOU'RE TRYING TO GET
People care
RGANISM,
SWEEPSTAKES
MORE VALUE THAN YOU CREAT&
what you had
for breakfast—
NOT A
35. Think past vanity metrics like
IF you WANT TO
if you're a
PROCESS.
ENCOURAGE SHORT
food brand
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23. a J 's V
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30. Wke TV of Reggie Scott VR
Ounkin• BrancB Tirn o•Red'y Media Zac Monatt. head M CEO
Rules of Son* Mavetro
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