"It is estimated that over 80% of all
product-related environmental impacts are
determined during the product design
phase. Integrating environmental
considerations as early as possible into the
product development process is therefore
the most effective way of introducing
changes and improvements to products."
European Commission Proposal for Directive
on Eco-design requirements for Energy-using
Products, Brussels, 1st Aug 2003
sproutdesign.co.uk